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Privacy Policy

Redefined Privacy Policy

At Redefined, safeguarding your personal information is a top priority. This Privacy Policy outlines our commitment to protecting the privacy of the personal information you provide to us or that we collect offline and online, including through our services, products, and website. References to we, us, or our mean Redefined Group Pty Ltd (ABN: 36 682 112 278).

This Privacy Policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Additionally, individuals located in the European Union (EU) may have rights under the General Data Protection Regulation (GDPR). Details on these rights and the processing of personal information under the GDPR are provided in Appendix 1.


Personal Information We Collect

The types of personal information we may collect include:

  • Your image and social media profile details.
  • Contact details such as email address, mailing address, street address, and phone number.
  • Payment information, including credit card details (via third-party payment processors).
  • Your preferences, opinions, and feedback through surveys.
  • Records of your transactions and inquiries with us.
  • Browser session data, geo-location, device and network details, page views, sessions, and browsing behavior.
  • Information collected via cookies, communications, and interactions with our services.
  • Additional data provided by you through associated applications, social media platforms, or accounts you allow us to access.
  • Any other personal information you or third parties provide to us.

We collect this information directly from you or third parties as required.


How We Use Personal Information

We may collect, use, hold, and disclose personal information for purposes including:

  • Providing access to our services, applications, and social media platforms.
  • Communicating with you and addressing inquiries.
  • Internal administrative purposes such as record-keeping, invoicing, and billing.
  • Analytics, market research, and service improvement.
  • Running promotions, competitions, and offering additional benefits.
  • Marketing our products and services, including tailored promotional content.
  • Fulfilling legal obligations or resolving disputes.
  • Processing employment applications, if applicable.

Disclosure of Personal Information

We may share your personal information with:

  • Third-party service providers, including IT services, hosting platforms, marketing providers, and payment systems.
  • Our employees, contractors, agents, and business partners.
  • Sponsors of promotions or competitions.
  • Credit reporting agencies, courts, and regulatory authorities, where required.
  • Buyers or potential buyers in the event of a business transfer.
  • Third-party data processors like Google Analytics (including entities outside of Australia).

If your data is shared with third parties not governed by the Privacy Act, please note that we cannot guarantee the same level of accountability or redress.


Sensitive Information

Sensitive information, such as health data or details about your racial/ethnic origin, religious beliefs, or sexual orientation, is handled with heightened protection under the APPs. We will only collect or use sensitive information with your explicit consent or as required by law.


Our Commitment to Protecting Your Information

Your personal information will:

  • Be processed lawfully, fairly, and transparently.
  • Only be collected for identified purposes and not further processed in incompatible ways.
  • Be relevant and limited to what is necessary.
  • Be kept accurate and up to date, where feasible.
  • Be stored securely to prevent unauthorized access, loss, or damage.

Your Rights and Managing Your Information

  • Choice and Consent: By providing your personal information, you acknowledge our collection, use, and disclosure practices as outlined in this policy.
  • Information from Third Parties: If we receive your data from a third party, we will protect it as described in this policy.
  • Correction: You can request updates to any inaccurate or outdated information we hold about you.
  • Restrict/Unsubscribe: Opt out of direct marketing or unsubscribe from communications by contacting us or using the provided opt-out link.
  • Complaints: Contact us with any concerns about how your data is handled, and we will respond promptly.

Data Security and Retention

We employ physical, electronic, and managerial measures to protect your personal information. While we strive to secure data, no transmission over the Internet is entirely risk-free, and any exchange of information is at your own risk.


Cookies and Tracking Technologies

We use cookies to enhance your experience on our platforms. Cookies may store your preferences or track interactions with our ads through platforms like Google and Facebook.

You can manage cookies via your browser settings. However, disabling cookies may limit access to some features of our services.

We may also use web beacons to monitor website activity and collect analytics.


Links to Third-Party Websites

Our services may include links to external websites. We are not responsible for the privacy practices or content of those websites.


Policy Updates

We reserve the right to update this Privacy Policy at any time. We will notify you of changes by contacting you via the provided contact details. The updated policy will take effect once the notification is sent.


Contact Us

For any questions or concerns, please reach out to our team:

Redefined Group Pty Ltd
Email: contact@redefined.au

Last Updated: December 1, 2024


Appendix 1: Additional GDPR Rights for EU Residents

Under the GDPR, individuals in the EU have extra rights regarding their personal data, including:

  • Access and Portability: Request access to or transfer of your data.
  • Correction and Erasure: Update inaccurate information or request its deletion.
  • Restricting Processing: Limit how your data is processed under specific circumstances.
  • Objection: Object to processing based on legitimate interests.

For more details, please contact us.


This policy demonstrates our dedication to protecting your privacy. Thank you for trusting Redefined!