Redefined was born from one simple question: why does feeling amazing have to be so complicated? We’re a bunch of health enthusiasts (professional overthinkers) who decided enough was enough. Breathing better? Sleeping deeper? Living life like you actually enjoy it? Yeah, that should be easy.

Here’s the thing: humans are all chasing that feeling. Athletes call it ‘the zone,’ runners call it a ‘high,’ and the rest of us just call it awesome. It’s that moment where everything clicks, time disappears, and you’re just crushing it at life. We’re obsessed with that state, and we figured, why not build a brand around helping you find it—without the 4am workouts or kale smoothies (unless you’re into that).

Redefined is here to make the everyday extraordinary. Whether you’re hustling at work, hitting the gym, or just trying to get through the day without a second cup of coffee, we’ve got your back—and your breath. Because when you feel good, you do good. And isn’t that kind of the whole point?

Training isn’t a one-and-done deal—it’s the ultimate plot twist. Every day throws something new at you: a challenge, a win, or maybe just the realisation that your playlist is 100% outdated. But that’s the beauty of it. Training is where mental grit meets physical grind, creating this magical moment where your body and mind sync up, and suddenly, you’re unstoppable (even if you forgot to stretch).

The best workouts? They’re the ones where you’re so locked in, you don’t even notice you’ve been blasting the same song for an hour. You’re not just moving; you’re in the zone. Life’s kind of the same, isn’t it? There’s always another mountain to climb, another finish line to cross, and another chance to surprise yourself with what you’re capable of.

Challenges aren’t roadblocks—they’re like plot twists that make the story interesting. They build strength, resilience, and a little bit of swagger. Whether you’re riding high or stuck in a slump, the trick is to show up, find your rhythm, and keep going. Because when you’re locked in, there’s nothing you can’t handle. Bring the energy. Stay in the zone. Let’s keep chasing what’s next.

What sets us apart from every other nose tape, sports, or wellness brand? Simple: we didn’t just read about performance in a book—we lived it. Our team has operated at the absolute pinnacle of professional sports, surrounded by cutting-edge science, sports psychologists, and million-dollar strategies designed to keep athletes one step ahead.

We’re not weekend warriors who stumbled into this world; we’ve spent our lives in the trenches of top-tier performance. From the training grind to the pressure of game day, we know what it takes to breathe better, recover faster, and perform like it’s second nature. This isn’t just a passion for us—it’s who we are. And now, we’re bringing that same relentless drive to help you reach your best, one breath at a time.